Head of Brand Marketing and Communications
Location: Euston, London (Hybrid working)
Hours: Monday - Friday 9 - 6
Salary: £55,000 - £60,000
Chestertons, along with its parent company Campions, is seeking an experienced and highly motivated Head of Brand Marketing and Communications to lead brand strategy, oversee external communications, set visual direction, and oversee brand activations for a portfolio of five brands within the group. Reporting to the Group Marketing Director and working closely with the Head of Performance Marketing and Head of Strategic Marketing, the role will steer brand identity, manage design projects, and coordinate branded events that heighten brand awareness and strengthen brand perception.
To succeed in this role, the candidate will need a minimum of 10 years’ experience in brand marketing and must have a solid track record of delivering high impact brand campaigns across multiple channels and thriving in a fast-paced environment.
Responsibilities:
- Brand and Campaign Strategy: Develop and implement brand campaigns to increase awareness of our brands and drive engagement with potential clients
- External Communications: Oversee external communications, including PR and client communications
- Brand Strategy & Visual Identity: Update and tighten visual and brand guidelines for Chestertons and Campions Group’s brands
- Collateral Development: Lead the creation, review, and refinement of marketing materials, working closely with the Design team to produce impactful visuals for various brand initiatives.
Skills Profile:
- An experienced and inspirational leader, able to advise, support and drive a talented team and manage a demanding set of internal stakeholders
- Strong visual creativity: A well-honed aesthetic sense to ensure that all brand touchpoints are visually aligned and impactful
- Experience of working with premium brands going through high-growth phases
- Exceptional writing skills to create campaign content
- Highly organised and capable of managing numerous brands and campaigns in what can sometimes be a high-pressure environment
- Ability to analyse campaign performances and identify optimisation opportunities
- Exceptional attention to detail ensuring brand consistency across all visual assets.
- A creative thinker, able to solve problems and react to changes quickly, efficiently and reliably
- At least five years’ experience as a senior brand manager premium brands